Thursday, May 1, 2008

PRINT vs online

We live in an age of communication where the barriers are slowly decaying, but there problems or issues that arise from this.
The main issue is the changing of genre and where the message within that particular medium maintains the same when it is transferred over to another medium.



source: www.magazine.com

This is an example of a print medium for a magazine, when it comes to print things like the reading order or the target audience must be taken into consideration as mention by Kress & Van Leeuwen(2001).
Every culture has their own cultural semiotics where certain things maybe acceptable by some but not others.

Other things that is also important is the salience, meaning the ability to indicate to the reader about the importance of certain articles just by the place of the framing.



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