Would you rather take the hard copy or the soft one?

The argument in publication these days are, “which would you prefer to read from? The hard copy of the soft copy?” Trying to find just that right mix has always been plaguing publisher of al kinds, but even now the two mediums cannot survive without each other. In an age where everything is advancing at an extremely fast rate, publishers must both mediums to further enhance and expand the readership. Oakley Todd (2005) said that we as humans do things cognitively and the internet has had such a major impact on the world. Yahoo.com (yahoo.com) has predicted that about 10% of the 600 million of the world’s population owns a personal computer. So with these facts, it is obvious that the internet is the way to go. But wait, what about the other 90% of the world population that doesn’t own a personal computer? What about the people that actually prefer having a tangible form of reading rather then from a screen? This is why both mediums must come into play. Different people always have different preferences and to maximize the readership, a mix of both must be done.